{"id":9241,"date":"2021-09-05T10:34:13","date_gmt":"2021-09-05T10:34:13","guid":{"rendered":"https:\/\/campoal.com\/peace\/?page_id=9241"},"modified":"2021-09-05T10:34:13","modified_gmt":"2021-09-05T10:34:13","slug":"press-kits","status":"publish","type":"page","link":"https:\/\/campoal.com\/backend\/press-kits\/","title":{"rendered":"Brand kits"},"content":{"rendered":"\n
\n
<\/div><\/div>\n\n\n\n
\n

Welcome to our Brand<\/h1><\/div><\/div>\n\n\n\n
We believe in a future of equality in financial opportunity, where everyone has access to the investment tools to build their own prosperity.<\/div><\/div><\/div>\n\n\n\n
<\/i>Read guideline<\/span><\/a><\/span><\/div>\n<\/div><\/div>\n\n\n\n
<\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n
\n
\n

A better future for all<\/h2><\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n
Onus sees everyone\u2019s dream of a better tomorrow whoever they are, the farmers or the white collars. Also, we do understand the difficulties each has to face every day to achieve financial independence.<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n
\n
<\/div><\/div>\n\n\n\n
\n

Brand identity<\/h3><\/div><\/div>\n\n\n\n
Our brand identity system expresses our spirits and inspires our behaviors. The current system consists of 9 core elements that help unify and communicate Campoal brand with consistency and clarity.<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n
<\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n
\n
\n
\n
\n
<\/i><\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n
Logo<\/h6><\/div><\/div>\n\n\n\n
One of the essential assets representing Campoal\u2019s beliefs, values and reason for existence.<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n<\/div><\/div>\n\n\n\n
\n
\n
\n
<\/i><\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n
Sologan<\/h6><\/div><\/div>\n\n\n\n
A concise verbal expression representing Campoal\u2019s beliefs of Campoal’ mission and philosophy.<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n<\/div><\/div>\n\n\n\n
\n
\n
\n
<\/i><\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n
Typeface<\/h6><\/div><\/div>\n\n\n\n
Brand typeface meets the needs of everyday use and reflects the spirit of the brand.<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n<\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n
\n
\n
\n
\n
<\/i><\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n
Key Visual<\/h6><\/div><\/div>\n\n\n\n
The layout and principle of using identity elements to maintain the consistent brand image in media.<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n<\/div><\/div>\n\n\n\n
\n
\n
\n
<\/i><\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n
Iconography<\/h6><\/div><\/div>\n\n\n\n
A carefully built iconography system based on a consistent design language.<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n<\/div><\/div>\n\n\n\n
\n
\n
\n
<\/i><\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n
Color<\/h6><\/div><\/div>\n\n\n\n
The palette represents steadfast and sustainable yet modern, aspirational & innovative.<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n<\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n
\n
\n
\n
\n
<\/i><\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n
Tone of voice<\/h6><\/div><\/div>\n\n\n\n
How Campoal brand talks and shares information with people around him and our brand.<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n<\/div><\/div>\n\n\n\n
\n
\n
\n
<\/i><\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n
Illustration<\/h6><\/div><\/div>\n\n\n\n
Illustration is our simple way of visualization of the complicated crypto concepts.<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n<\/div><\/div>\n\n\n\n
\n
\n
\n
<\/i><\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n
Photography<\/h6><\/div><\/div>\n\n\n\n
Campoal\u2019s photography reveals how we see, feel, and share with the world around us.<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n<\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n
\n
\n

Brand assets<\/h2><\/div><\/div>\n\n\n\n
Download official Campoal logos, badges, product screenshots, and executive team photos.<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n
<\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n
\n
\n
\n
\"campoal-icon-white\"\/<\/div><\/div><\/div>\n\n\n\n
\"campoal-logo-white\"\/<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n
The Campal logo<\/h5><\/div><\/div>\n\n\n\n
The wordmark is available in three colors. Use blue or slate on light backgrounds, and white on dark backgrounds. Do not use any other color for the wordmark.<\/div><\/div><\/div>\n\n\n\n
<\/i>Download kit<\/span><\/a><\/span><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n<\/div><\/section>\n\n\n\n
\n
\n

Media resource<\/h2><\/div><\/div>\n<\/div><\/div>\n\n\n\n
<\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n
\n
\n
\"impact-brand-media-resource-leadership\"\/<\/div><\/div><\/div>\n\n\n\n
Leadership<\/h6><\/div><\/div>\n\n\n\n
<\/i>Download bios<\/span><\/a><\/span><\/div>\n<\/div><\/div>\n\n\n\n
\n
\"impact-brand-media-resource-office\"\/<\/div><\/div><\/div>\n\n\n\n
People & office<\/h6><\/div><\/div>\n\n\n\n
<\/i>Download photos<\/span><\/a><\/span><\/div>\n<\/div><\/div>\n\n\n\n