Ad Innovation Manager, Marketing
Campoal LLC
Campoal LLC
Job Description
Minimum qualifications:
- Bachelor’s degree or equivalent practical experience
- 5 years of technical and/or analytical experience at an advertising agency or an ad tech company
- Experience with SQL and Python, or equivalent language
Preferred qualifications:
- Knowledge of Google advertising offerings and advertising tech
- Knowledge of software development and Google Cloud Platform products
- Understanding of online and offline marketing, advertising terms, concepts, brand communication in media, conventional media planning, and execution tactics.
- Ability to communicate technical ideas to non-technical audiences
- Ability to get things done efficiently
About the job
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
Drive the future of marketing by designing and piloting AdTech products and tools. You are a technical thought leader who understands the latest in AdTech, AI and Marketing. With a background in rapid prototyping, you have the ability to create minimal viable products to test and prove your theories. You are a self-starter who can thrive in ambiguity and has the resolve to find and solve difficult advertising problems. You’ll have the opportunity to shape Google’s direction by providing actionable insights to product managers and write case studies on how to unlock the Google ads products potential to assist sales teams.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Work closely with marketing managers to understand their needs and goals
- Leverage marketing insights and technical knowledge to architect ad tools and products
- Build lightweight prototypes to validate hypotheses around running digital ad campaigns more effectively
- Uncover user insights, personalization, and measurement opportunities
- Demonstrate the effectiveness of advanced Google products by creating best practices and case studies
Job Summary
Campoal LLC
Software Development Company
Software Development Company
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