{"id":9241,"date":"2021-09-05T10:34:13","date_gmt":"2021-09-05T10:34:13","guid":{"rendered":"https:\/\/campoal.com\/peace\/?page_id=9241"},"modified":"2022-02-24T13:11:23","modified_gmt":"2022-02-24T13:11:23","slug":"press-kits","status":"publish","type":"page","link":"https:\/\/campoal.com\/fundraiser\/press-kits\/","title":{"rendered":"Brand kits"},"content":{"rendered":"
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Welcome to our Brand<\/h1><\/div><\/div>\n\n
We believe in a future of equality in financial opportunity, where everyone has access to the investment tools to build their own prosperity.<\/div><\/div><\/div>\n\n
<\/i>Read guideline<\/span><\/a><\/span><\/div><\/div><\/div>\n\n
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A better future for all<\/h2><\/div><\/div><\/div><\/div>\n\n
Onus sees everyone\u2019s dream of a better tomorrow whoever they are, the farmers or the white collars. Also, we do understand the difficulties each has to face every day to achieve financial independence.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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Brand identity<\/h3><\/div><\/div>\n\n
Our brand identity system expresses our spirits and inspires our behaviors. The current system consists of 9 core elements that help unify and communicate Campoal brand with consistency and clarity.<\/div><\/div><\/div><\/div><\/div>\n\n
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Logo<\/h6><\/div><\/div>\n\n
The essential assets representing our beliefs, values and reason for existence.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\n\n
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Sologan<\/h6><\/div><\/div>\n\n
A concise verbal expression representing our beliefs of mission and philosophy.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\n\n
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Typeface<\/h6><\/div><\/div>\n\n
Typeface meets the needs of everyday use and reflects the spirit of the brand.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/section>
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Key Visual<\/h6><\/div><\/div>\n\n
Principle of using identity elements to maintain the consistent brand.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\n\n
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Iconography<\/h6><\/div><\/div>\n\n
A carefully built iconography system based on a consistent design language.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\n\n
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Color<\/h6><\/div><\/div>\n\n
The palette represents steadfast and sustainable yet modern, aspirational.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/section>
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Tone of voice<\/h6><\/div><\/div>\n\n
How brand talks and shares information with people around our brand.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\n\n
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Illustration<\/h6><\/div><\/div>\n\n
Illustration is our simple way of visualization of the complicated concepts.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\n\n
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Photography<\/h6><\/div><\/div>\n\n
Photography reveals how we see, feel, and share with the world around us.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/section>

Brand assets<\/h2><\/div><\/div>\n\n
Download official Campoal logos, badges, product screenshots, and executive team photos.<\/div><\/div><\/div><\/div><\/div>\n\n
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\"campoal-icon-white\"\/<\/div><\/div><\/div>\n\n
\"campoal-logo-white\"\/<\/div><\/div><\/div><\/div><\/div>\n\n
The Campal logo<\/h5><\/div><\/div>\n\n
The wordmark is available in three colors. Use blue or slate on light backgrounds, and white on dark backgrounds. Do not use any other color for the wordmark.<\/div><\/div><\/div>\n\n
<\/i>Download kit<\/span><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/section>

Media resource<\/h2><\/div><\/div><\/div><\/div>\n\n
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\"impact-brand-media-resource-leadership\"\/<\/div><\/div><\/div>\n\n
Leadership<\/h6><\/div><\/div>\n\n